From sourcing to blending or advising on the finest teas.
Specialize and grow your Business with Tea
We can guide you in all of the aspects of business management, from the selection based on the provenance, to the definition of the most suitable range for your target, up to service techniques and sales method. For Speciality Food Stores, Tea Shops and Tea Wholesalers, Patisseries, Tea Rooms, Cafeterias, Bars, Restaurants, Resorts, Hotels.
Here are a few examples:
We can assist the client in defining and launching the concept, studied on the company’s identity and objectives, proposing the most suitable marketing strategy on a case-by-case basis.
Become a Tea professional
Tea is Zen; it can’t be learnt through books, but through practice. Therefore, a lot of practice and a bit of theory is our idea of training.
Whether you want to specialize, or train your staff, from basic knowledge to high education, Chora offers tailored, accessible and innovative paths of knowledge and improvement. The courses can be organized in classrooms at our premises, on site at the client’s premises, or even online through the website www.myteaschool.com.
Some of our courses:
Dedicated to newbies who want to acquire a basic knowledge of leaf tea and its potential. From different types to processing and tasting techniques.
For operators and entrepreneurs, and staff involved in sales in the Food&Beverage sector. All you need to know to profitably manage a business with Tea.
For operators and entrepreneurs in the Food&Beverage and Hotellerie sectors, to learn the techniques of preparation, tasting and service.
Designed for Wellness professionals (nutritionists, personal trainers, naturopaths, health coaches…), to discover the secrets and properties of Tea to improve psychophysical wellbeing.
An International Network of Talents and Ideas
Chora is partner of Sensi, Atelier Arts & Sens, one of the most innovative companies of creative training for managers in France. Through this network, we select the best talents and ideas to design quality events for companies and organizations in general.
Teambuilding and Events
Sensoriality to motivate the team
Tea is an excellent opportunity to bring people together in a positive relationship, making them experiment while having fun. Through paths enriched by a sensorial dimension, we stimulate the participants to think in different ways and work together creatively. We have created Tea-inspired events for some of the biggest European companies, in order to consolidate team qualities, promote wellbeing and stimulate innovation.
The Art of Tea to create the perfect blend
An intriguing sensorial journey, in which the aromas, flavours and colours of Tea become a creative game to explore the qualities of the ideal team.
Wellness and Beauty Quintessence
An ancient ritual inspired by the principles of Harmony, Respect, Purity, and Serenity. Originally reserved for the Samurai, it has also influenced some modern business theories, such as the Lean Factory.
Passion for well-made things
A surprising tasting technique, invented in China, to decipher the secrets of the great Teas. A laboratory that trains the taste and tells about the attention to details.
From short modules up to one hour, to multi-day trainings, we build content according to the team’s goals and availability.
Trips to Tea Places
Tea has the charm of the exotic… but not only that. In every country there are places and people that make this culture: legendary tea gardens, innovative companies, amazing Tea rooms, enlightened Tea Masters.
Chora proposes original itineraries for the discovery of Tea, in order to increase personal knowledge and be inspired. Because, where there is a good idea, where there is a talent, where there is beauty, something can always be learnt.
The Art of Blending
If your goal is to create a brand with Tea, we can study for you customized quality blends, with intense aromas and perfumes and unforgettable taste!
According to your needs, our intervention can include the creation of the brand and the corporate identity, or the study of the positioning with respect to the competitors.